Ford’s engineering execs have been on teleconference press tours this fall in support of the company’s first mass-market EV, to be built in Mexico, with global sales expected to be around 50,000 in the first year. They have explained how, late in the design phase, vice president Jim Farley (now CEO) sent the team back to the drawing boards with orders to make the then-unnamed project more Mustang-ish—more raked windshield, faster hatch, blacked-out C-pillar—until finally someone suggested they just call it a Mustang.
Really? This high-sitting four-door hatchback with the dad bod screamed Mustang to management? That’s… surprising. Ford execs repeat this story as if it weren’t a parable of creative laziness.Not to be a killjoy. Some of the Mustang-themed features are charming: the three-bar taillights; the illuminated galloping mustang logo in the nose (GT trim and above). The three drive modes are “Whisper,” “Engage” and “Unbridled.” Oh, honey! The latter mode corresponds to a typical sport mode, putting a sharper edge on the throttle response and adding heft to the steering feel. The Unbridled mode also permits a certain value of wheel spin, at both front and rear axles.
Crammed under the floorboards are blocks of pouch-style lithium-ion batteries, arrayed in either 68 or 88 kWh packs (standard and extended range), for which LG Chem must charge a pretty penny. The base MSRP comes in at $42,895 (RWD, 230 miles) before any federal, state or local incentives. Our two-motor, all-wheel drive version with the larger battery (270 miles range) came in at a solidly premium $56,200. That’s $6,300 more than the Model Y Long Range AWD.
Talk about nostalgia. The Mach-E’s steep price reflects Ford management’s oft-repeated insistence that, among its other miracles, the program has to generate a profit out of the gate. Why? It took years of investment and rivers of red ink before Tesla turned the corner of profitability. Ford’s freshman effort, though worthy in many respects, falls short of the Teslas in range, fast-charge support, sophistication, brand value, and driver assistance. So where does Ford get off charging more? This thing needs a $10,000 haircut.
Monthly payments notwithstanding, the Mach-E feels great. The cabin is bright and airy (thanks to a full-length panoramic roof), buttoned up, and smartly appointed. The interior’s centerpiece, the 15.5-inch vertical touch screen, is a thing to behold, like a Big Print edition of infotainment. It’s loaded up with the latest version of Ford’s SYNC 4A interface, which works quite well. Apple CarPlay and Android Auto, wireless charging…you know the drill.
The EV mechanism is serene and refined, slow or fast. Yet against the acoustical backdrop of a missing engine and drivetrain, remaining sources of cabin noise—tire howl, wind around the outside mirrors—can worm their way through the well-ordered hum. If the quiet gets to be too much, drivers may turn on a synthesized performance sound that swells in the cabin, rising and falling in pitch with torque output. Some people call me the Space Cowboy, yeah…
The Mach-E also offers the selectable option of one-pedal driving, which increases the car’s regen drag/slowing under coasting to the point where drivers rarely need to engage the brake pedal. Works great. The only quibble I had with driving was the brake pedal’s slight touchiness in two-pedal mode.Ford can be rightly chinned for exploiting the Mustang brand, but is also gambling with it, betting that the new car is charismatic enough to change the generational conversation, from track bars and Tremec five-speeders to amps and watts.