2020 Auto News Auto Sales Indian automobiles

Online videos emerge as the new sales consultant for car buyers, says Google study

The ‘Auto Gear Shift India 2020 Report’ by Google India says that while the Tier-1 city consumers showed varied research behaviour, 86% of the Tier-2 car buyers were solely influenced by YouTube and the digital platform has bagged the second spot on the search engine for buying new cars. The report also noted that nine […]

2020 Auto News Auto Sales Google Renault USA automobiles

A cloud with a silver lining

Groupe Renault and Google have announced a new industrial and technology partnership to accelerate the digitisation of the carmaker’s Industry 4.0 transformation. Victoria Johns investigates the benefits of cloud computing for the carmaker’s supply chain Renault’s collaboration with technology giant Google extends back to 2019, when the companies announced that the French carmaker had begun […]