2020 Auto News Auto Sales Mitsubishi

Mitsubishi Is In Trouble, Freezes New Car Launches In Europe


What up with the new Outlander PHEV then? Will there be new plug-ins?

Mitsubishi (part of the Renault-Nissan-Mitsubishi Alliance) announced a bunch of bad news on July 27, 2020 starting with a very poor financial report.

For the fiscal year ending March 2021, the Japanese company anticipates an operating loss of 140 billion yen ($1.33 billion). It will be the second year of losses in a row, and possibly the worst in “at least 18 years”. The results were bad in 2019, but with COVID-19 the company is in really bad shape it seems.

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ause there is an urgent necessity to cut costs and the future is uncertain, Mitsubishi will close its Pajero Manufacturing Co., Ltd. plant in Japan. It means the end of the Pajero SUV (other products will be relocated to the Okazaki plant).

In Europe, Mitsubishi will freeze the introduction of new models (including the new Outlander), but will still be selling its existing lineup and provide after-sales and service.

“Announcement of Freeze of Introduction of New Models to European Market

Mitsubishi Motors Corporation, at its July 27, 2020 board of directors meeting, resolved to freeze the introduction of new models to the European market.

Sales of existing models will continue.

Additionally, after-sales and services will continue, for customers who prefer to use Mitsubishi products.”

It looks like they are waiting to see how the recovery will perform, maybe to get some help from the Alliance, which is transforming to a new mode of operation. Assuming that the manufacturer can’t exist long without new models, they will retire completely or change strategy/offer only some models in Europe.

In general, Mitsubishi’s new three-year mid-term business plan (from fiscal 2020 to 2022) – “Small but Beautiful” – includes production cuts, layoffs, the closing of unprofitable dealerships, all to reduce its fixed costs by 20%.

The company will also focus on its “core regions and technologies to enhance profitability”. They have no choice as the operating margin is negative at 9.5%.

Electrification?

Just days ago, w learned that in North America, Mitsubishi will launch the next-generation Outlander in Q2 2021. However, the existing plug-in hybrid version will get an upgrade, probably similar to Europe/Japan some two years ago. In other words, the next-generation will not get the PHEV version from the start.

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