Hyundai Motor India is also conducting programs with RWAs to enhance awareness and understanding of road safety rules under its ‘Safe Move’ initiative.Hyundai Motor India started the BeTheBetterGuy campaign in 2016.The automaker claims that the campaign strongly advocates safe driving practices.Hyundai Motor India currently sells 11 models.
Hyundai Motor India today commenced the fourth phase of the BeTheBetterGuy road safety movement. A flagship initiative of the automobile manufacturer, the BeTheBetterGuy highlights the need to observe safe driving habits such as following speed limits and traffic rules, avoiding the use of mobile phone while driving, usage of seatbelt, avoiding drunken driving, discouraging underage driving and pedestrian safety.
The BeTheBetterGuy campaign began in 2016, and according to Hyundai Motor India, highlights the road safety practices through innovative and engaging content to bring behavioral change among all the stakeholders.The automobile manufacturer claims that the campaign strongly advocates safe driving practices, maintaining hygiene and social distance, cultivating the habit of wearing masks when driving the car and periodic car sanitisation for safety.
Realising our vision of ‘Progress for Humanity’ we are committed towards curating unique social messages that instil road safety habits amongst individuals. Since 2016, the #BeTheBetterGuy campaign has become instrumental in generating the much-needed impetus towards road safety. In the new normal where preference for personal mobility has gained more importance, it becomes even more important to sensitize the millennial generation about road safety,” Hyundai Motor India MD and CEO SS Kim said.
Hyundai Motor India is also conducting programs with RWAs to enhance awareness and understanding of road safety rules under its ‘Safe Move’ initiative, which is one of the important components of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe.