2020 Auto News Auto Sales Indian automobiles

Hyundai and Kia Dominate Mass SUV segment in India

The upcoming Kia Sonet subcompact SUV expected to only help Korean duo widen gap with rivals

The Koreans are enjoying a dream run in the Indian automobile market courtesy their dominant SUV models. Even as the over picture remains grim for motown, SUVs continue to be a bright spark amidst the gloom. Even as overall sales continue to show pressure, the compact and subcompact SUV segments remains hot. In 5-month sales data for the April-August 2020 period, these two segments have shown much action. The new generation of the Hyundai Creta compact SUV has clawed it way back to the top of the sales pile, by staying just ahead of the Kia Seltos. The Kia Seltos had dethroned the Hyundai Creta as the segment’s darling when it had arrived in August 2019.

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Hyundai sold 33,726 units of the Creta from April to August 2020 

The Hyundai Creta has sold 33,726 units in the said period, while the Seltos has done 27,650 units. The third largest player is the Mahindra Scorpio at 9,749 units with the MG Hector and Tata Harrier bringing up the rear. The segment also has the Nissan Kicks, Renault Captur and Duster, and gets some overlap from the likes of the Jeep Compass and Mahindra XUV500. The Kia Seltos and Hyundai Creta share a platform and drivetrains, and so this dominance is a major coup for the Korean sister companies. 

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The Seltos comes in a close second having sold 27,650 units in the 5 months

Tarun Garg, Director, Marketing and Sales, Hyundai India said, ” As a brand, Hyundai is globally renowned to offer its customers products that are robust, technologically advanced and highly efficient. The new Creta has become the leading brand of choice owing to its feature rich package while the various choices available with the Venue make it the most value for money package in this segment.”

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Avik Chattopadhyay, Auto Industry Analyst said, “Not at all surprised as they are each a terrific value package. Edgy styling that creates opinion. Features that are class leading. Build quality that matches the “Japanese”. And service standards that compete very well with Maruti.”

It is a similar scenario waiting to happen in the subcompact SUV space with the Kia Sonet set for launch on September 18 2020. The car’s prices are unknown, but we have tested it and also know of its variant mix. The expectation is that Kia will be as aggressive with the Sonet as it was with the Seltos, and therefore popular consensus points to another blockbuster launch. If that is indeed the case, it will join or indeed topple the Hyundai Venue subcompact SUV from its perch as current segment leader.

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