2020 Auto News Auto Sales Cupra

CUPRA’s new recipe for its high-performance SUV

More purposeful and confident look thanks to its updated exterior design and its upgraded interior design New 9.2’’ infotainment system with capacitive screen takes connectivity to the next level with access to content whether on a smart device o

 New 9.2’’ infotainment system with capacitive screen takes connectivity to the next level with access to content whether on a smart device or online and accessed via the car

New safety and convenience systems make the CUPRA Ateca even more assured

Performance and dynamism are guaranteed with the combination of 2.0 litre TSI engine with 300PS, seven-speed DSG, 4Drive and DCC dynamic chassis technologies

Thanks to its low weight, high output engine and the launch control, the SUV can reach 100km/h in just 4.9s

New CUPRA steering wheel with the engine start and CUPRA mode select button with larger shift paddles and new bucket seats will make driver feel more connected to the vehicle.

Martorell, 27-07-2020 – The new CUPRA Ateca 2020 aims to deliver the ultimate dynamic performance and maintain the brand’s spirit but brings additional levels of desirability to help it meet the requirements of an ever more demanding market.

The CUPRA Ateca was the first vehicle to be launched under the stand-alone high-performance brand and offered a unique proposition in the market, bringing the highest performance of any SUV outside of the premium manufacturers. The CUPRA Ateca is a vehicle that offers a mixture of precision, sportiness, practicality and alluring design. And now those characteristics have been enhanced to make it an even greater proposition.

“The CUPRA Ateca marked the brand’s entry into a new segment, becoming a great success along the way, selling over 15,000 units since its launch at the end of 2018, and allowing CUPRA to grow its position in the Ateca family – representing 15% of the mix,” said CUPRA CEO Wayne Griffiths. “The high-performance SUV was the key driver in CUPRA achieving a 72% growth year on year, powered by mature markets such as Germany, France and Switzerland as well as pushing the model further afield in Mexico at the end of last year.”

The new CUPRA Ateca is designed and developed in Barcelona, at the brand’s facilities and will be produced in Kvasiny, (Czech Republic). It will enter the market from September 2020.


The new CUPRA Ateca 2020 is developed to offer the highest performance in the compact SUV segment outside of the premium manufacturers, building on the foundations built by the first vehicle when it entered the market.

A swathe of new additions and improvements will undoubtedly grow its appeal, giving customers the option to get behind the wheel of a vehicle that offers the practicality of an SUV with the driveability and handling of a traditional high-performance car; the perfect lifestyle fit, but without compromise.

Key to the CUPRA Ateca’s offering is the highest levels of standard equipment including bucket seats, 19’’ CUPRA alloy wheels, DCC suspension and progressive steering.

And with a diverse list of options, from the new range of alloy wheels, colours, interior options, the new CUPRA steering wheel with the engine start and CUPRA mode select button, the Brembo brakes and the Akrapovič exhaust system, there are numerous ways that customers can specify the CUPRA Ateca to best match their style.

But the new CUPRA Ateca doesn’t forget its roots. The new CUPRA Ateca’s performance and dynamics are embedded in the 2.0 litre TSI 300PS engine linked to the seven-speed DSG dual-clutch transmission, that provide enough vigour and energy for any enthusiast, but is equally capable of delivering a more refined, elegant ride when needed.

Its double personality is aided by the 4Drive all-wheel drive system and DCC dynamic chassis system, allowing customers to tune the vehicle’s drive to their needs. So, no matter what your needs, the new CUPRA Ateca delivers.

Today’s world isn’t just about delivering performance on the road, there are other aspects that need to be met. The new CUPRA Ateca 2020 is setting new standards in safety, integrating some of the most advanced driver assistance systems to keep occupants away from accidents whether they’re on the highway, in the city or simple moving away from a parking space.

And as the world becomes increasingly digitalised, the CUPRA Ateca provides a level of connectivity that will help customers stay in the loop no matter where their journey takes them, with access to both your smart device in the vehicle cabin, and vehicle specific online services. It’s the intersection between the road and connectivity.

The new CUPRA Ateca takes over in disrupting the industry, taking the definition of the high-performance compact SUV to the next level, a vehicle for the enthusiast and the everyday, with CUPRA values at its core.

Powertrain and chassis

Every CUPRA will be judged on the engine that propels it, and the refreshed Ateca maintains its performance levels with the incredibly powerful 2.0 litre TSI engine. The 1,984cc direct-injection, turbocharged unit has a bore and stroke of 82.5mm and 92.8mm respectively and a compression ratio of 9.3:1, helping to produce 300PS (221kW) of power. Add to this a huge 400 Nm of torque available at a wide range of 2,000-5,200rpm and the CUPRA Ateca 2020 can reach a top speed of 247km/h.

Thanks to its low weight and high output engine, the SUV can reach 100km/h in just 4.9s.

That rapid acceleration figure is helped by the seven-speed DSG dual-clutch transmission. engineered to offer a sporty feel with faster, smoother and more precise changes. The new CUPRA Ateca 2020 also features a launch control function for even greater acceleration from a standing start.

The performance delivered by the engine is matched by the Brembo brakes and the unbelievable acoustics of the Akrapovič exhaust system, which provides an even more unique sound experience to the drive.

“With the CUPRA Ateca we made a clear statement in the high-performance SUV segment and with the new version we underline and strengthen its position,” said Dr. Werner Tietz, Executive Vice-President for Research and Development at SEAT. “The combination of a staggeringly adaptable powertrain, 4Drive all-wheel drive technology, quick shifting DSG and intuitive steering set the CUPRA Ateca apart from the competition.”

The 4Drive all-wheel drive system is the latest generation of the electro-hydraulic multi-disc traction system and allows the vehicle to deliver power to the wheels in a controlled manner. The system constantly monitors and analyses conditions helping maximise traction and performance, making the above acceleration time possible.

The system is located on the rear axle, it sits at the end of the drive shaft, just in front of the rear differential. This provides two benefits: the first is improved weight distribution; the second is a reduction in inertia and system reaction time since the cardan shaft is always connected to the engine.

The multi-disk wet clutch has soe stand-out features. The metal friction rings are placed in pairs one in front of the other: one ring of each pair is permanently connected to the drive shaft that turns with the gearbox; The other ring turns with the drive shaft joined to the rear axle’s differential. A hydraulic actuation piston compresses the multi-disk packet to reach the required oil pressure, depending on the parameters indicated by the electronic system.

The inclusion of the 4Drive all-wheel drive technology means the new CUPRA Ateca can react to scenarios with even more assurance.

Perhaps the most important element to the CUPRA Ateca’s driveability is the relationship between the powertrain and chassis that gives it the distinctive dynamic performance expected by customers. And the high-performance SUV’s chassis and steering is tuned to offer the most precise, involved and distinctive ride possible.

The new CUPRA Ateca mixes MacPherson struts at the front with a multilink setup at the rear. Spring and dampers settings have been adjusted specifically to give the high-performance SUV the most involving ride while helping to isolate occupants from any abnormalities in the road surface.

The progressive steering system gives the vehicle maximum agility connecting the driver to the vehicle with optimised feedback through the steering wheel. The CUPRA Ateca reacts to changes in driving style and the road thanks to its Adaptive Chassis Control (DCC) system.

The technology continuously reacts to the road surface and driving situation while also pulling data from different aspects of the vehicle including steering, braking and acceleration manoeuvres. Damping, for example, is calculated for each wheel and adjusted at the four shock absorbers within fractions of a second.

The DCC system has been developed to provide the highest level of driving comfort and ideal driving dynamics, improving driver engagement, and allowing them to make the most of the driving conditions no matter what they are.

Six different driver profiles allow the SUV to be tuned to the specific nature of the journey or the person behind the steering wheel. Choose from Normal, Sport, CUPRA, Individual, Snow or off-road to change the vehicle’s character, from daily drive to performance-focused, giving the refreshed CUPRA Ateca a breadth of abilities that few other SUVs can offer.

The CUPRA Ateca’s dimensions also play their part in the vehicle’s ability, providing the basis for an assured drive. The high-performance SUV is 4,386mm (+10mm compared to the previous generation, due to the new bumpers design) long – with a wheelbase of 2,630mm, is 1,599mm tall (-2mm) and 1,841mm wide. Front and rear track is 1,575mm and 1,549mm respectively.

While the chassis provides huge assurance, the option of Brembo brakes means that dynamics are as intuitive when entering a corner as when exiting, and stopping performance is as good as acceleration.

The perforated and ventilated 340mm discs (370mm in the case of Brembo brakes) are matched to four piston copper calipers, giving the assurance that every performance vehicle requires, and are matched with 310mm discs at the rear.

Exterior Design

The CUPRA has always offered a striking exterior look, one that instantly marks it as a high-performance vehicle and the new SUV updates the design language to amplify its bold look.

The front includes a new bumper design as well as new FULL LED headlights. The upper honeycomb grille has the CUPRA logo at its very centre with a dark aluminium finish to the frame. The lower grille features a dark aluminium diffuser, while the front grille with foglamps either side, matches the finish to help set the face of the high-performance SUV.

“The CUPRA Ateca’s subtle design elements feed together to create the vehicle’s exclusive personality and heighten it’s impact as the definitive high-performance SUV in its segment.” said Alejandro Mesonero-Romanos, Director of Design at SEAT. “It’s sporty yet elegant lines mix with the technologies such as the Akrapovič exhaust system to solidify it as a true sports SUV.”

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