When Lamborghini announced that they were going to build an all-new crossover nearly three years ago, some weren’t too keen on the idea. Sure, there was the LM002 ‘Rambo Lambo’ which was pretty much a military truck-turned super SUV from before, but that was a limited-run model.
What Lamborghini needed was a fast SUV that can keep up with the likes of the Huracan and Aventador, while also being practical for those that can afford such a machine. More importantly, however, Lamborghini needed the Urus to bring in more sales in order for them to keep churning out more raging bulls.
True enough, the Urus became Lamborghini’s best-selling model in 2019. Out of the 8,205 vehicles sold globally in that year, 4,962 units came from the Urus. This resulted in Lamborghini experiencing a 43% growth from 2018 to 2019, and proving that
And now, the House of The Raging Bull is celebrating a production milestone as they recently built the 10,000th Urus. Destined for Russia, the latest Urus to roll off the Sant’Agata Bolognese factory is finished in a new hue called ‘Nero Noctis Matt’ and is paired with the carbon fiber package plus two-tone black-orange interior finish.